RESEARCH INSTITUTE CONTEXT ACHULULULIDWA POsachedwapa M'KOTA LA 4 LA 2022 KWA Osindikizira a ku EUROPE. M'kati mwa kotala, malonda osindikizira ku Ulaya adakwera kwambiri kuposa zomwe zinanenedweratu.

Deta ikuwonetsa kuti kugulitsa kwa unit yosindikizira ku Europe kudakwera ndi 12.3% pachaka ndipo ndalama zidakwera ndi 27.8% mgawo lachinayi la 2022, motsogozedwa ndi kukwezedwa kwazinthu zolowera komanso kufunikira kwakukulu kwa osindikiza apamwamba.

MALINGA NDI KAFUFUMU WA CONTEXT, THE EUROPEAN PRINTER MARKET MU 2022 IDZAKINDIKIRANI ZAMBIRI PA ZINTHU ZOTSATIRA ZOTSATIRA ZONSE NDI ZIPANGIZO ZOSANGALATSA PAKATI NDI PAMWAMBA, MAKA MAKA ZOKHUDZA ZOCHULUKA KWA LASER PRINTERS, 2021 POYENERA.

Kuchulukitsa kwa kagwiritsidwe ntchito kazinthu kameneka kumawoneka ndi magwiridwe antchito amphamvu aogawa ang'onoang'ono ndi apakatikati kumapeto kwa 2022, motsogozedwa ndi malonda ogulitsa, komanso kukula kosasunthika kwa njira ya e-tailing kuyambira sabata 40.

Kumbali inayi, mu gawo lachinayi, malonda a unit adatsika 18.2% chaka ndi chaka ndipo ndalama zinatsika 11.4%. Chifukwa chachikulu cha kuchepa chinali kuchepa kwa makatiriji, omwe amaposa 80% ya malonda ogulitsa. Inki zowonjezeredwanso zikuchulukirachulukira, zomwe zikuyembekezeka kupitilira mu 2023 ndi kupitilira apo, chifukwa amapatsa ogula njira yotsika mtengo.

CONTEXT ANATI KUTI SUBSCRIPTION MODEL FOR SUPPLIES IKUKHALAKONSO WABWINO KWAMBIRI, KOMA CHIFUKWA CHIFUKWA CHINTHU CHIMENECHI CHIMAgulitsidwa CHIMODZI NDI ABWINO, SIKUPHATIKIZWA MU DATA YA DISTRIBUTION CHANNEL.